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Good Season

Social Media Management & Content Strategy

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AI CONTENT DISCLAIMER

Artificial Intelligence (AI) Generated Content Disclaimer

At GOOD SEASON, we strive to use Artificial intelligence (AI) responsibly. We understand that AI can be used to help create meaningful and engaging content, as well as automate certain aspects of content production. 

This website may contain content created by AI or other automated technologies. Such content is provided for informational purposes only and should not be relied upon for any specific purpose without verification of its accuracy or completeness. We may use AI for different purposes in our business and on this website such as to generate content, including but not limited to product description, articles and other marketing materials. However, it’s important to note that AI output is not always perfect. In some cases, errors may occur due to the complexity of the system or data.

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We are not responsible for any consequences resulting from your reliance upon such AI-generated content. You should always use appropriate caution and consult with an expert before relying on automated information or making decisions based on AI-generated content.

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By using this website, you agree to these terms and conditions regarding AI-generated content. If you do not agree to these terms, please do not use this website. 

Behind Good Season

About Me
Hi, I'm Liv. After 16 years in the music industry I started Good Season, a social media and content agency. This blog is where I share what I know about social media strategy, podcasting and content creation. Whether you're here to learn how to do it yourself or thinking about working together, you're in the right place.

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itsgoodseason

☀️ Making content feel less like a chore and more like you
📱 Social media strategy • podcast • UGC
🎧 Ex-music industry
📍 UK-Brazil | Working Globally

I’m gonna be honest with you… Good Season has bee I’m gonna be honest with you…

Good Season has been live for two months and my analytics are pretty flat. My likes come mostly from me, my various accounts (am I right?! 😂) and my best friend. My new followers are mainly other SMMs starting their own accounts as well.

By the metrics many people look at, nothing is working. But I’m not most people and, like many of you, know better than to structure my strategy around those. 

Social media results almost never move in a straight line and they almost never arrive on your timeline. Someone sees your post today, forgets you exist, stumbles across another one three weeks later, saves it, and DMs you two months after that. That whole journey is completely invisible to you. All you ever see is the post that got four likes.

You may have heard that it takes Instagram three months to “understand” your content (I heard it through the grapevine). There’s no actual confirmation of that. Instagram actually evaluates accounts on a rolling monthly basis, constantly learning rather than building to one big moment. But the broader truth holds: building trust with an algorithm and with an audience takes longer than most people expect and longer than most people give it. (Especially since, for many reasons, I’m not yet doing everything I should be doing here! But that’s a future post)

The mistake I see all the time (which I’ve definitely been guilty of!) is treating each post as a standalone test with a verdict. It’s not. It’s one data point in a much longer story you can’t read yet.

What I’m actually watching: saves, profile visits, reach patterns across different formats, enquiries, clicks to my website…Not likes, not follower count. Those are vanity metrics and I have no business letting them determine whether this is working.

Two months is not enough data.

Ask me again at six.

In the meantime, I’ll be here posting my little carousels… sharing my views, the knowledge I’ve accrued from over 15 years of experience, analysing my data and adjusting where I see fit.
I unfollowed someone recently. She gave a lot of g I unfollowed someone recently. She gave a lot of good advice but EVERY SINGLE POST was a sales pitch! It’s like everything she said the one goal was to get a customer.

I had enough. And not because selling is wrong, of course it’s not! Everyone’s here to build something, everyone’s hustling. But because the every post felt like a vehicle for the sale rather than something actually given.

People notice that. Maybe not consciously but they feel it and, as a customer / member of an audience, it’s not great… 

The accounts I’ve seen build loyal, happy audiences aren’t the ones with a bunch of CTAs. They’re the ones who showed up week after week with something useful: free advice, honest opinions, real experience…and let the trust built organically.

When they mentioned their products and services, it didn’t feel like a sales pitch either. They mentioned it naturally. Whether it was a podcast episode or a YouTube video giving advice, they casually mentioned their course where you could learn more. Or their IG showed how they used her own product and how it helped their day to day. Get the gist?!

That’s the formula. It’s nothing new btw! Give first and consistently. The rest follows.

If you want to know more about giving free stuff as a business model, I’d recommend the book The Long Tail by Chris Anderson or the more updated version, The Longer Long Tail. Have you read either? 

#marketingtip 
#digitalmarketing 
#socialmediamarketing 
#socialmediamarketingtips
If you missed my previous post, I was talking abou If you missed my previous post, I was talking about podfade and how the majority of new podcasts disappear before episode 3. 

Today here’s the practical fix to avoid that.

The one thing that kept me sane and helped me stick to my podcast schedule was *PLANNING* (and that goes for SO many things in life and work tbh!).

Here’s the system:

* Decide your episode count before you start: pick a number that feels achievable given your actual life and commit to it before you do anything else.
* Plan every episode running order and make sure you have enough to say in each (if you don’t, just reduce the number of eps in a season, it’s totally fine) 
* Batch record everything. Not necessarily all episodes in the season but at least 3 or 4 to stay ahead. Recording and publishing weekly is the quickest way to burnout, a messy publishing schedule or both! This way you stay in control instead of constantly chasing the next episode.
* Be honest about your frequency. Weekly sounds doable until week four when you have a job, a life and zero recorded episodes left. Fortnightly and consistent beats weekly and chaotic every time. 
* Set your launch date and work backwards from it to make sure you’ll actually kickstart it! 

Planning doesn’t need to be a super fancy Notion with a million pages, it can literally be a simple spreadsheet where you can see all the information in one glance. 

The difference between podcasts that last and ones that disappear is almost always planning.

#podcastplanning 
#howtostartapodcast 
#podcasttips 
#podcastmanager 
#podcastproducer
There are 4.6 million podcasts in existence. Fewer There are 4.6 million podcasts in existence. Fewer than 500k are still active.

It’s called podfade and it happens to almost everyone. 

Studies vary on the exact figures tbh! Some say 47%, others closer to 90% but the pattern is the same regardless of which number you believe (and I’ve seen it one too many times...).

Most podcasts don’t survive the first few episodes. According to some of these studies, if you get to episode 21 you’re in the top 1% of all podcasts ever made. That’s not a high bar!

This is what happens when people start without a plan.

I’ve seen it again and again and not even just in podcasting!

One of the main reasons I’ve noticed is that people treat podcasting like social media: create when inspired, post when ready, work out the strategy at some point (socials also need a plan + strategy for longevity fyi!). We all know how that goes... that “some point” never comes.

I ran my own podcast while working a full time job and then added a masters degree course on top of it. So weekly episodes were definitely not possible for me after that...I remember trying to work out a schedule to fit everything in around my job and it was ridiculous. It’s not just an expression, there were literally not enough hours in a day!

So I switched to fortnightly, built a simple spreadsheet with every episode, every recording date, every guest, every running order and some episode notes.

Nothing fancy, just something I could easily glance at without having to click a million tabs. 

That spreadsheet kept my podcast alive and my nervous system in check. My friend kept saying “aaah it’s ok, if there’s no ep this week we’ll do it another time” but that’s what people do when they don’t have a plan. And if you want to grow your podcast like a business, you need to treat it as such. (cont. in comments)
I’ve seen so many people with such great content t I’ve seen so many people with such great content to share completely paralysed because they’re so worried about what others will say. Or they post about something important ONCE and never again because they don’t want to be annoying.

They are their own harshest, most attentive audience.

They agonise over captions, worry the post is too similar to one they did a month ago, wonder if posting three times this week is too much. They read it back seventeen times before hitting publish and then spend the next two hours regretting a word choice. In the meantime, their actual followers have scrolled past it, double tapped if they liked it and gone back to thinking about dinner (that is, if they’ve seen the post at all! Because, ya know…algo…)

The imaginary judgmental audience in your head is so much harsher than the real one. Most people are rooting for you or, at worst, completely indifferent. And if someone IS being awful…well, that’s what blocking is for (unless it’s constructive criticism that means well). 

Nobody is tracking your posting frequency or reading your archive for inconsistencies.

Hit post already! Tweak it next time if you want to, but post it. And let me know if you need an extra pair of eyes for reassurance.
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