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Good Season

Social Media Management & Content Strategy

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Terms & Conditions

By visiting and using blog.itsgoodseason.com (hereinafter the “Website”), you accept and agree to be bound by these Terms and Conditions including our Disclaimer and Privacy Policy posted on the website and incorporated herein by reference. 

The term “you” refers to anyone who uses, visits, and/or views the website. Good Season (“company”, “I”, “we” or “us”) reserves the right to amend or modify these terms and conditions in its sole discretion at any time without notice and by using the website, you accept those amendments.  It is your responsibility to periodically check the website for updates. 

Your continued use of the website after posting of any changes to our Terms and Conditions constitutes your acceptance of those changes and updates. You must not access or use the website if you do not wish to be bound by these Terms and Conditions.

INTENDED AGE 

All information and content on this website are intended for individuals over the age of 18. Children, as defined in our Privacy Policy, are prohibited from using this website. 

PRIVACY POLICY

We are dedicated to respecting the privacy of your personal information. Your acceptance of our Privacy Policy is expressly incorporated into these Terms and Conditions. Please review our Privacy Policy for more information.

DISCLAIMER

Your acceptance of our Disclaimer is expressly incorporated into these Terms and Conditions. Please review the Disclaimer for more information. 

MANDATORY ARBITRATION AND GOVERNING LAW 

You expressly waive any legal claims you may have now or in the future arising from or related to the website and our products/services. In the event of a dispute, claim, or controversy arising from or relating to your use of this website, the terms and conditions shall be construed under the laws of the United Kingdom.

You agree to first resolve any disputes or claims through mandatory arbitration, and you consent to and submit to the jurisdiction and courts of the United Kingdom, without regard to conflict of law principles or where the parties are located at the time of the dispute.

You agree to bear the full cost of arbitration, to the extent permitted by law. Participation in arbitration in good faith is a condition precedent to pursuing any other legal or equitable remedies available, such as litigation or any other legal procedure. You also agree that if a legal claim is filed after the required arbitration, the prevailing party shall be entitled to recover reasonable attorney’s fees and other legal costs.

INTELLECTUAL PROPERTY 

All content on this website including but not limited to text, posts, logos, marks, graphics, files, materials, services, products, videos, audio, applications, computer code, designs, downloads, and all other information here (collectively, the “Content”) is owned by us and is protected by copyright, trademark and other intellectual property and unfair competition laws except for any content from others that we are lawfully permitted to use.  You are granted a limited revocable license to print or download Content from the website for your own personal, non-commercial, non-transferrable, informational, and educational use only while ensuring it’s not in violation of any copyright, trademark, and intellectual property or proprietary rights.

You agree not to copy, duplicate, steal, modify, publish, display, distribute, reproduce, store, transmit, post, create derivative works, reverse engineer, sell, rent, or license any part of the Content in any way to anyone, without our prior written consent.  You agree to abide by the copyright, trademark laws, and intellectual property rights and shall be solely responsible for any violations of these terms and conditions. 

USER CONTENT AND LAWFUL USE OF THE WEBSITE 

For any Content or information that you upload, display, post, transmit, send, email, or submit to us on the website or any of our social media sites, you warrant that you are the owner of that Content or have express permission from the owner of those intellectual property rights to use and distribute that Content to us. 

You grant us and/or our officers, employees, successors, shareholders, joint venture partners, or anyone else working with us a royalty-free, perpetual, irrevocable, worldwide, non-exclusive right and license to identify you, publish, post, reformat, copy, distribute, display, edit, reproduce any Content provided by you on our website and any of our social media sites for any purpose. You shall be solely liable for any damages resulting from any infringement of copyrights, trademarks, or other proprietary rights of any Content or information that you provide to us.

You agree not to upload, display, post, transmit, distribute, send, email, or submit to us on the website or any of our social media sites any information or Content that is:

(a) illegal, violates or infringes upon the rights of others, 

(b) defamatory, abusive, profane, hateful, vulgar, obscene, libelous, pornographic, threatening, 

(c) encourages or advocates conduct that would constitute a criminal offense, giving rise to civil liability or otherwise violate any law,

(d) distribute material including but not limited to spyware, computer viruses, any kind of malicious computer software, or any other harmful information that is actionable by law, 

(e) any attempts to gain unauthorised access to any portion or feature of the website, and 

(f) send unsolicited or unauthorised material or disrupt the operation of the website. You agree to use the website for lawful purposes only and shall be liable for damages resulting from the violation of any provision contained in these Terms and Conditions. 

THIRD-PARTY LINKS

The website may contain links to third-party websites or resources for your convenience. We may serve as an affiliate for some of these third-party websites by offering or advertising their products or services on the website; however, we do not own or control these third-party websites. Once you click on a third-party link and leave this website, you are no longer bound by our terms and conditions.

You agree that we are not responsible or liable for the accuracy, content, or any information presented on these third-party websites. You assume all risks for using these third-party websites or resources and any transactions between you and these third-party websites are strictly between you and the third party. We shall not be liable for any damages resulting from your use of these third-party websites or resources. 

USE OF OUR PAID AND FREE PRODUCTS 

On this website, we may provide free products for download as well as sell paid courses, programs, physical or digital products, and any other related materials (collectively, “products”). All of our products and/or services, including all content, are copyright protected under US and international copyright laws. You are granted a limited revocable license to print or download Content from our digital products for your own personal, non-commercial, non-transferrable, informational, and educational use only while ensuring it’s not in violation of any copyright, trademark, and intellectual property or proprietary rights. Copying or storing our content for other than personal use is expressly prohibited without our prior written consent. 

You acknowledge and agree that you have no right to share, modify, sell, edit, copy, reproduce, create derivative works of, reverse engineer, enhance, or exploit our products. You cannot sell or redistribute any of our products, whether free or paid, without our express written consent.  You agree to abide by the copyright, trademark laws, and intellectual property rights and shall be solely responsible for any violations of these terms and conditions.

TERMINATION

We reserve the right in our sole discretion to refuse, remove, restrict your access, revoke, and terminate your use of our website including any or all Content published by you or us at any time for any reason, without notice. 

NO WARRANTIES 

ALL CONTENT, INFORMATION, PRODUCTS AND/OR SERVICES ON THE WEBSITE ARE “AS IS” AND “AS AVAILABLE” BASIS WITHOUT ANY REPRESENTATIONS OR WARRANTIES OF ANY KIND INCLUDING THE WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PURPOSE, EXPRESS OR IMPLIED TO THE FULL EXTENT PERMISSIBLE BY LAW. COMPANY MAKES NO REPRESENTATIONS OR WARRANTIES AS TO THE CONTENT, INFORMATION, MATERIALS, PRODUCTS, AND/OR SERVICES PROVIDED ON THIS WEBSITE. COMPANY MAKES NO WARRANTIES THAT THE WEBSITE WILL PERFORM OR OPERATE TO MEET YOUR REQUIREMENTS OR THAT THE INFORMATION PRESENTED HERE WILL BE COMPLETE, CURRENT, OR ERROR-FREE. COMPANY DISCLAIMS ALL WARRANTIES, IMPLIED AND EXPRESS FOR ANY PURPOSE TO THE FULL EXTENT PERMITTED BY LAW.

LIMITATION OF LIABILITY

You agree that under no circumstances, we and/or our officers, employees, successors, shareholders, joint venture partners, or anyone else working with us shall be liable for any direct, indirect, incidental, consequential, equitable, special, punitive, exemplary or any other damages resulting from your use of this website including but not limited to all the content, information, products, services and graphics presented here. 

You expressly agree that your use of the website is at your sole risk and that you are solely responsible for the accuracy of the personal and any information you provide, the outcome of your actions, personal and business results, and for all other use in connection with the website.

You also expressly agree that we and/or our officers, employees, successors, shareholders, joint venture partners or anyone else working with us shall not be liable to you for any damages resulting from 1) any errors or omissions on the website, delay or denial of any products or services, failure of performance of any kind, interruption in the operation and your use of the website, website attacks including computer virus, hacking of information, and any other system failures; 2) any loss of income, use, data, revenue, profits, business or any goodwill related to the website; 3) any theft or unauthorised access by a third party of your information from the website regardless of our negligence; and 4) any use or misuse of the information, products and/or services offered here. 

This limitation of liability shall apply whether such liability arises from negligence, breach of contract, tort, or any other legal theory of liability. You agree that we provide no express or implied guarantees to you for the content presented here, and you accept that no particular results are being promised to you here. 

INDEMNIFICATION

You agree to indemnify and hold the Company and/or its officers, employees, successors, shareholders, joint venture partners, or anyone else working with us harmless from all losses, claims, damages, demands, actions, suits, proceedings, or judgments, including costs, expenses and reasonable attorneys’ fees (“Liabilities”) assessed against or otherwise incurred by you arising, in whole or in part, from (a) actions or omissions, whether done negligently or otherwise, by you, your agents, directors, officers, employees or representatives; (b) all your actions and use of the website including purchasing products and services; (c) violation of any laws, rules, regulations or ordinances by you; or (d) violation of any terms and conditions of this website by you or anyone related to you; e) infringement by you or any other user of your account of any intellectual property or other rights of anyone. The Company will notify you promptly of any such claims or liability and reserves the right to defend such claim, liability, or damage at your expense. You shall fully cooperate and assist us if requested, without any cost, to defend any such claims. 

WAIVER OF CLASS ACTIONS

You agree that any dispute arising from or related to this Agreement will be resolved solely between you and the Company. You waive your right to bring a class action against us and agree not to bring claims against us as a member of a class or as a representative. 

ENTIRE AGREEMENT

These Terms and Conditions along with our Privacy Policy and Disclaimer constitute the entire agreement between you and us for this website. It supersedes all prior or contemporaneous communications, discussions, negotiations, or proposals we may have had with you whether electronic, oral, or written. 

A printed version of this entire agreement including the Privacy Policy and Disclaimer and any notice given in electronic form shall be admissible in judicial or administrative proceedings concerning this website to the same extent and given the same effect as other business contracts and documents kept and maintained in printed form. 

SEVERABILITY

If any provision in these Terms and Conditions is deemed by a court, regulatory authority, or other public or private tribunal of competent jurisdiction to be invalid or unenforceable, such provision is deemed to have been omitted from this Agreement. The remainder of this Agreement remains in full force and effect and is modified to any extent necessary to give such force and effect to the remaining provisions, but only to such extent.

MODIFICATIONS

Company reserves the right, in its sole discretion and without notice, to (a) revise these Terms and Conditions; (b) modify the website and/or any services or products it offers; and (c) discontinue the website and/or products or services at any time. Any changes to these terms will take effect immediately. You agree to review these Terms and Conditions and any other online policies posted on the website regularly to be aware of any changes. You agree to be bound by the revision if you continue to use or access the website after these modifications.

ACKNOWLEDGEMENT

By using any of our products, or services or accessing the site, you acknowledge that you have read and agree to be bound by these terms and conditions. 

CONTACT

For any questions, please contact us at itsgoodseason at gmail dot com. 

Behind Good Season

About Me
Hi, I'm Liv. After 16 years in the music industry I started Good Season, a social media and content agency. This blog is where I share what I know about social media strategy, podcasting and content creation. Whether you're here to learn how to do it yourself or thinking about working together, you're in the right place.

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itsgoodseason

☀️ Making content feel less like a chore and more like you
📱 Social media strategy • podcast • UGC
🎧 Ex-music industry
📍 UK-Brazil | Working Globally

I’m gonna be honest with you… Good Season has bee I’m gonna be honest with you…

Good Season has been live for two months and my analytics are pretty flat. My likes come mostly from me, my various accounts (am I right?! 😂) and my best friend. My new followers are mainly other SMMs starting their own accounts as well.

By the metrics many people look at, nothing is working. But I’m not most people and, like many of you, know better than to structure my strategy around those. 

Social media results almost never move in a straight line and they almost never arrive on your timeline. Someone sees your post today, forgets you exist, stumbles across another one three weeks later, saves it, and DMs you two months after that. That whole journey is completely invisible to you. All you ever see is the post that got four likes.

You may have heard that it takes Instagram three months to “understand” your content (I heard it through the grapevine). There’s no actual confirmation of that. Instagram actually evaluates accounts on a rolling monthly basis, constantly learning rather than building to one big moment. But the broader truth holds: building trust with an algorithm and with an audience takes longer than most people expect and longer than most people give it. (Especially since, for many reasons, I’m not yet doing everything I should be doing here! But that’s a future post)

The mistake I see all the time (which I’ve definitely been guilty of!) is treating each post as a standalone test with a verdict. It’s not. It’s one data point in a much longer story you can’t read yet.

What I’m actually watching: saves, profile visits, reach patterns across different formats, enquiries, clicks to my website…Not likes, not follower count. Those are vanity metrics and I have no business letting them determine whether this is working.

Two months is not enough data.

Ask me again at six.

In the meantime, I’ll be here posting my little carousels… sharing my views, the knowledge I’ve accrued from over 15 years of experience, analysing my data and adjusting where I see fit.
I unfollowed someone recently. She gave a lot of g I unfollowed someone recently. She gave a lot of good advice but EVERY SINGLE POST was a sales pitch! It’s like everything she said the one goal was to get a customer.

I had enough. And not because selling is wrong, of course it’s not! Everyone’s here to build something, everyone’s hustling. But because the every post felt like a vehicle for the sale rather than something actually given.

People notice that. Maybe not consciously but they feel it and, as a customer / member of an audience, it’s not great… 

The accounts I’ve seen build loyal, happy audiences aren’t the ones with a bunch of CTAs. They’re the ones who showed up week after week with something useful: free advice, honest opinions, real experience…and let the trust built organically.

When they mentioned their products and services, it didn’t feel like a sales pitch either. They mentioned it naturally. Whether it was a podcast episode or a YouTube video giving advice, they casually mentioned their course where you could learn more. Or their IG showed how they used her own product and how it helped their day to day. Get the gist?!

That’s the formula. It’s nothing new btw! Give first and consistently. The rest follows.

If you want to know more about giving free stuff as a business model, I’d recommend the book The Long Tail by Chris Anderson or the more updated version, The Longer Long Tail. Have you read either? 

#marketingtip 
#digitalmarketing 
#socialmediamarketing 
#socialmediamarketingtips
If you missed my previous post, I was talking abou If you missed my previous post, I was talking about podfade and how the majority of new podcasts disappear before episode 3. 

Today here’s the practical fix to avoid that.

The one thing that kept me sane and helped me stick to my podcast schedule was *PLANNING* (and that goes for SO many things in life and work tbh!).

Here’s the system:

* Decide your episode count before you start: pick a number that feels achievable given your actual life and commit to it before you do anything else.
* Plan every episode running order and make sure you have enough to say in each (if you don’t, just reduce the number of eps in a season, it’s totally fine) 
* Batch record everything. Not necessarily all episodes in the season but at least 3 or 4 to stay ahead. Recording and publishing weekly is the quickest way to burnout, a messy publishing schedule or both! This way you stay in control instead of constantly chasing the next episode.
* Be honest about your frequency. Weekly sounds doable until week four when you have a job, a life and zero recorded episodes left. Fortnightly and consistent beats weekly and chaotic every time. 
* Set your launch date and work backwards from it to make sure you’ll actually kickstart it! 

Planning doesn’t need to be a super fancy Notion with a million pages, it can literally be a simple spreadsheet where you can see all the information in one glance. 

The difference between podcasts that last and ones that disappear is almost always planning.

#podcastplanning 
#howtostartapodcast 
#podcasttips 
#podcastmanager 
#podcastproducer
There are 4.6 million podcasts in existence. Fewer There are 4.6 million podcasts in existence. Fewer than 500k are still active.

It’s called podfade and it happens to almost everyone. 

Studies vary on the exact figures tbh! Some say 47%, others closer to 90% but the pattern is the same regardless of which number you believe (and I’ve seen it one too many times...).

Most podcasts don’t survive the first few episodes. According to some of these studies, if you get to episode 21 you’re in the top 1% of all podcasts ever made. That’s not a high bar!

This is what happens when people start without a plan.

I’ve seen it again and again and not even just in podcasting!

One of the main reasons I’ve noticed is that people treat podcasting like social media: create when inspired, post when ready, work out the strategy at some point (socials also need a plan + strategy for longevity fyi!). We all know how that goes... that “some point” never comes.

I ran my own podcast while working a full time job and then added a masters degree course on top of it. So weekly episodes were definitely not possible for me after that...I remember trying to work out a schedule to fit everything in around my job and it was ridiculous. It’s not just an expression, there were literally not enough hours in a day!

So I switched to fortnightly, built a simple spreadsheet with every episode, every recording date, every guest, every running order and some episode notes.

Nothing fancy, just something I could easily glance at without having to click a million tabs. 

That spreadsheet kept my podcast alive and my nervous system in check. My friend kept saying “aaah it’s ok, if there’s no ep this week we’ll do it another time” but that’s what people do when they don’t have a plan. And if you want to grow your podcast like a business, you need to treat it as such. (cont. in comments)
I’ve seen so many people with such great content t I’ve seen so many people with such great content to share completely paralysed because they’re so worried about what others will say. Or they post about something important ONCE and never again because they don’t want to be annoying.

They are their own harshest, most attentive audience.

They agonise over captions, worry the post is too similar to one they did a month ago, wonder if posting three times this week is too much. They read it back seventeen times before hitting publish and then spend the next two hours regretting a word choice. In the meantime, their actual followers have scrolled past it, double tapped if they liked it and gone back to thinking about dinner (that is, if they’ve seen the post at all! Because, ya know…algo…)

The imaginary judgmental audience in your head is so much harsher than the real one. Most people are rooting for you or, at worst, completely indifferent. And if someone IS being awful…well, that’s what blocking is for (unless it’s constructive criticism that means well). 

Nobody is tracking your posting frequency or reading your archive for inconsistencies.

Hit post already! Tweak it next time if you want to, but post it. And let me know if you need an extra pair of eyes for reassurance.
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