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Good Season

Content Strategy for Travel & Hospitality Brands

  • Social Media
  • Podcasting
  • Blogging & SEO
  • Pinterest

Terms & Conditions

By visiting and using blog.itsgoodseason.com (hereinafter the “Website”), you accept and agree to be bound by these Terms and Conditions including our Disclaimer and Privacy Policy posted on the website and incorporated herein by reference. 

The term “you” refers to anyone who uses, visits, and/or views the website. Good Season (“company”, “I”, “we” or “us”) reserves the right to amend or modify these terms and conditions in its sole discretion at any time without notice and by using the website, you accept those amendments.  It is your responsibility to periodically check the website for updates. 

Your continued use of the website after posting of any changes to our Terms and Conditions constitutes your acceptance of those changes and updates. You must not access or use the website if you do not wish to be bound by these Terms and Conditions.

INTENDED AGE 

All information and content on this website are intended for individuals over the age of 18. Children, as defined in our Privacy Policy, are prohibited from using this website. 

PRIVACY POLICY

We are dedicated to respecting the privacy of your personal information. Your acceptance of our Privacy Policy is expressly incorporated into these Terms and Conditions. Please review our Privacy Policy for more information.

DISCLAIMER

Your acceptance of our Disclaimer is expressly incorporated into these Terms and Conditions. Please review the Disclaimer for more information. 

MANDATORY ARBITRATION AND GOVERNING LAW 

You expressly waive any legal claims you may have now or in the future arising from or related to the website and our products/services. In the event of a dispute, claim, or controversy arising from or relating to your use of this website, the terms and conditions shall be construed under the laws of the United Kingdom.

You agree to first resolve any disputes or claims through mandatory arbitration, and you consent to and submit to the jurisdiction and courts of the United Kingdom, without regard to conflict of law principles or where the parties are located at the time of the dispute.

You agree to bear the full cost of arbitration, to the extent permitted by law. Participation in arbitration in good faith is a condition precedent to pursuing any other legal or equitable remedies available, such as litigation or any other legal procedure. You also agree that if a legal claim is filed after the required arbitration, the prevailing party shall be entitled to recover reasonable attorney’s fees and other legal costs.

INTELLECTUAL PROPERTY 

All content on this website including but not limited to text, posts, logos, marks, graphics, files, materials, services, products, videos, audio, applications, computer code, designs, downloads, and all other information here (collectively, the “Content”) is owned by us and is protected by copyright, trademark and other intellectual property and unfair competition laws except for any content from others that we are lawfully permitted to use.  You are granted a limited revocable license to print or download Content from the website for your own personal, non-commercial, non-transferrable, informational, and educational use only while ensuring it’s not in violation of any copyright, trademark, and intellectual property or proprietary rights.

You agree not to copy, duplicate, steal, modify, publish, display, distribute, reproduce, store, transmit, post, create derivative works, reverse engineer, sell, rent, or license any part of the Content in any way to anyone, without our prior written consent.  You agree to abide by the copyright, trademark laws, and intellectual property rights and shall be solely responsible for any violations of these terms and conditions. 

USER CONTENT AND LAWFUL USE OF THE WEBSITE 

For any Content or information that you upload, display, post, transmit, send, email, or submit to us on the website or any of our social media sites, you warrant that you are the owner of that Content or have express permission from the owner of those intellectual property rights to use and distribute that Content to us. 

You grant us and/or our officers, employees, successors, shareholders, joint venture partners, or anyone else working with us a royalty-free, perpetual, irrevocable, worldwide, non-exclusive right and license to identify you, publish, post, reformat, copy, distribute, display, edit, reproduce any Content provided by you on our website and any of our social media sites for any purpose. You shall be solely liable for any damages resulting from any infringement of copyrights, trademarks, or other proprietary rights of any Content or information that you provide to us.

You agree not to upload, display, post, transmit, distribute, send, email, or submit to us on the website or any of our social media sites any information or Content that is:

(a) illegal, violates or infringes upon the rights of others, 

(b) defamatory, abusive, profane, hateful, vulgar, obscene, libelous, pornographic, threatening, 

(c) encourages or advocates conduct that would constitute a criminal offense, giving rise to civil liability or otherwise violate any law,

(d) distribute material including but not limited to spyware, computer viruses, any kind of malicious computer software, or any other harmful information that is actionable by law, 

(e) any attempts to gain unauthorised access to any portion or feature of the website, and 

(f) send unsolicited or unauthorised material or disrupt the operation of the website. You agree to use the website for lawful purposes only and shall be liable for damages resulting from the violation of any provision contained in these Terms and Conditions. 

THIRD-PARTY LINKS

The website may contain links to third-party websites or resources for your convenience. We may serve as an affiliate for some of these third-party websites by offering or advertising their products or services on the website; however, we do not own or control these third-party websites. Once you click on a third-party link and leave this website, you are no longer bound by our terms and conditions.

You agree that we are not responsible or liable for the accuracy, content, or any information presented on these third-party websites. You assume all risks for using these third-party websites or resources and any transactions between you and these third-party websites are strictly between you and the third party. We shall not be liable for any damages resulting from your use of these third-party websites or resources. 

USE OF OUR PAID AND FREE PRODUCTS 

On this website, we may provide free products for download as well as sell paid courses, programs, physical or digital products, and any other related materials (collectively, “products”). All of our products and/or services, including all content, are copyright protected under US and international copyright laws. You are granted a limited revocable license to print or download Content from our digital products for your own personal, non-commercial, non-transferrable, informational, and educational use only while ensuring it’s not in violation of any copyright, trademark, and intellectual property or proprietary rights. Copying or storing our content for other than personal use is expressly prohibited without our prior written consent. 

You acknowledge and agree that you have no right to share, modify, sell, edit, copy, reproduce, create derivative works of, reverse engineer, enhance, or exploit our products. You cannot sell or redistribute any of our products, whether free or paid, without our express written consent.  You agree to abide by the copyright, trademark laws, and intellectual property rights and shall be solely responsible for any violations of these terms and conditions.

TERMINATION

We reserve the right in our sole discretion to refuse, remove, restrict your access, revoke, and terminate your use of our website including any or all Content published by you or us at any time for any reason, without notice. 

NO WARRANTIES 

ALL CONTENT, INFORMATION, PRODUCTS AND/OR SERVICES ON THE WEBSITE ARE “AS IS” AND “AS AVAILABLE” BASIS WITHOUT ANY REPRESENTATIONS OR WARRANTIES OF ANY KIND INCLUDING THE WARRANTIES OF MERCHANTABILITY OR FITNESS FOR ANY PURPOSE, EXPRESS OR IMPLIED TO THE FULL EXTENT PERMISSIBLE BY LAW. COMPANY MAKES NO REPRESENTATIONS OR WARRANTIES AS TO THE CONTENT, INFORMATION, MATERIALS, PRODUCTS, AND/OR SERVICES PROVIDED ON THIS WEBSITE. COMPANY MAKES NO WARRANTIES THAT THE WEBSITE WILL PERFORM OR OPERATE TO MEET YOUR REQUIREMENTS OR THAT THE INFORMATION PRESENTED HERE WILL BE COMPLETE, CURRENT, OR ERROR-FREE. COMPANY DISCLAIMS ALL WARRANTIES, IMPLIED AND EXPRESS FOR ANY PURPOSE TO THE FULL EXTENT PERMITTED BY LAW.

LIMITATION OF LIABILITY

You agree that under no circumstances, we and/or our officers, employees, successors, shareholders, joint venture partners, or anyone else working with us shall be liable for any direct, indirect, incidental, consequential, equitable, special, punitive, exemplary or any other damages resulting from your use of this website including but not limited to all the content, information, products, services and graphics presented here. 

You expressly agree that your use of the website is at your sole risk and that you are solely responsible for the accuracy of the personal and any information you provide, the outcome of your actions, personal and business results, and for all other use in connection with the website.

You also expressly agree that we and/or our officers, employees, successors, shareholders, joint venture partners or anyone else working with us shall not be liable to you for any damages resulting from 1) any errors or omissions on the website, delay or denial of any products or services, failure of performance of any kind, interruption in the operation and your use of the website, website attacks including computer virus, hacking of information, and any other system failures; 2) any loss of income, use, data, revenue, profits, business or any goodwill related to the website; 3) any theft or unauthorised access by a third party of your information from the website regardless of our negligence; and 4) any use or misuse of the information, products and/or services offered here. 

This limitation of liability shall apply whether such liability arises from negligence, breach of contract, tort, or any other legal theory of liability. You agree that we provide no express or implied guarantees to you for the content presented here, and you accept that no particular results are being promised to you here. 

INDEMNIFICATION

You agree to indemnify and hold the Company and/or its officers, employees, successors, shareholders, joint venture partners, or anyone else working with us harmless from all losses, claims, damages, demands, actions, suits, proceedings, or judgments, including costs, expenses and reasonable attorneys’ fees (“Liabilities”) assessed against or otherwise incurred by you arising, in whole or in part, from (a) actions or omissions, whether done negligently or otherwise, by you, your agents, directors, officers, employees or representatives; (b) all your actions and use of the website including purchasing products and services; (c) violation of any laws, rules, regulations or ordinances by you; or (d) violation of any terms and conditions of this website by you or anyone related to you; e) infringement by you or any other user of your account of any intellectual property or other rights of anyone. The Company will notify you promptly of any such claims or liability and reserves the right to defend such claim, liability, or damage at your expense. You shall fully cooperate and assist us if requested, without any cost, to defend any such claims. 

WAIVER OF CLASS ACTIONS

You agree that any dispute arising from or related to this Agreement will be resolved solely between you and the Company. You waive your right to bring a class action against us and agree not to bring claims against us as a member of a class or as a representative. 

ENTIRE AGREEMENT

These Terms and Conditions along with our Privacy Policy and Disclaimer constitute the entire agreement between you and us for this website. It supersedes all prior or contemporaneous communications, discussions, negotiations, or proposals we may have had with you whether electronic, oral, or written. 

A printed version of this entire agreement including the Privacy Policy and Disclaimer and any notice given in electronic form shall be admissible in judicial or administrative proceedings concerning this website to the same extent and given the same effect as other business contracts and documents kept and maintained in printed form. 

SEVERABILITY

If any provision in these Terms and Conditions is deemed by a court, regulatory authority, or other public or private tribunal of competent jurisdiction to be invalid or unenforceable, such provision is deemed to have been omitted from this Agreement. The remainder of this Agreement remains in full force and effect and is modified to any extent necessary to give such force and effect to the remaining provisions, but only to such extent.

MODIFICATIONS

Company reserves the right, in its sole discretion and without notice, to (a) revise these Terms and Conditions; (b) modify the website and/or any services or products it offers; and (c) discontinue the website and/or products or services at any time. Any changes to these terms will take effect immediately. You agree to review these Terms and Conditions and any other online policies posted on the website regularly to be aware of any changes. You agree to be bound by the revision if you continue to use or access the website after these modifications.

ACKNOWLEDGEMENT

By using any of our products, or services or accessing the site, you acknowledge that you have read and agree to be bound by these terms and conditions. 

CONTACT

For any questions, please contact us at itsgoodseason at gmail dot com. 

Behind Good Season

About Me
Hi, I'm Liv. After 16 years in the music industry I started Good Season, a social media and content agency. This blog is where I share what I know about social media strategy, podcasting and content creation. Whether you're here to learn how to do it yourself or thinking about working together, you're in the right place.

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itsgoodseason

🌎 Content for travel, hospitality and lifestyle brands
📱 Social strategy • podcast • UGC
🎧 Ex-music industry
📍 UK | Working Globally

The barrier to starting a podcast is genuinely low The barrier to starting a podcast is genuinely lower than you might think.

The equipment list is short, most of the tools are free and the main thing you actually need is a clear enough idea and the willingness to hit record.

Even editing could be quite minimal depending on your show format. 

This checklist covers the basics. You won’t need all of it on day one and that’s the point. 

How about recording an episode or two just to see how it goes? No one’s forcing you to publish it, you can do it in your own time. Just remember: starting is the best way of getting better! 

If you’ve been sitting on a podcast idea, this is your sign to finally give it a go!

And if the production side feels like the sticking point, feel free to DM me for a chat.
Two ways to make money from a podcast and both of Two ways to make money from a podcast and both of them work, just not for the same reasons or the same goals.

Most people default to thinking about ads because that seems most obvious. But for a lot of small businesses in so many different niches the relationship-building model is where the real value is.

The podcast becomes the reason someone chooses you over the ten other options they had.

Which type are you building? Or thinking about building?

Drop it in the comments, I’m curious!
Kicking off ☀️ Good Reads, Good Season ☀️ with thi Kicking off ☀️ Good Reads, Good Season ☀️ with this one because it genuinely changed me.

I read The Wrong Way Home by Peter Moore years ago and I still think about it.

Peter Moore travels overland from London to Australia in 1994. In 8 months he travels through 25 countries; some that were genuinely intense at the time (mid/post-war). The Balkans mid-dissolution of Yugoslavia, Iran, Afghanistan during a civil war. On buses and shared taxis with a backpack.

The idea of travelling overland has fascinated me ever since. Wandering through the world slowly, on the ground, actually moving like the locals and really experiencing their culture. 

I wanted to do something like that so badly. I was in my 20s and saving up for that but life, visas and such had other plans. But the dream never really went away.

What I also loved about this book was reading his descriptions of a lot of these countries in the 90s. Some of them are almost unrecognisable now! 

If you’ve ever looked at a map or sat at a train station, an airport, and thought “what if I just kept going”, this one’s for you. I’ll leave the link in my bio.

⭐⭐⭐⭐⭐

Good Reads, Good Season is a (provisionally) weekly series where I share the travel books that have actually meant something to me.

Got any recommendations? Feel free to drop them below!
I think a lot of people hit a wall with social med I think a lot of people hit a wall with social media not because they’re lazy or not good at it but because they’ve been making content that doesn’t feel true to themselves.

Chasing a trend that doesn’t fit.
Copying a format that works for someone else.
Posting just to post.

And the frustrating thing is that the content you push yourself to make out of obligation almost never performs as well as the content you made because you had something real to say.

Audiences feel the difference even when they can’t articulate it.

The most sustainable content strategy is one built around what you actually believe and who you actually want to talk to.

Not what the algorithm seemed to reward last week.
Not what everyone else in your niche is doing.

If social media has started to feel like a chore you resent rather than a tool you use, that’s usually a signal worth listening to. Not to quit, but to get more honest about what you’re making and why.

Remember, there’s an audience for everything! It’s a matter of finding yours with the right strategy. 

What made you want to start posting in the first place?
I spent 16 years in the music industry before I st I spent 16 years in the music industry before I started Good Season. One thing I watched happen over and over again was artists would spend fortunes on PR, playlists and polished content. And then someone would post live(ish) videos of them playing a song in their bedroom and everything would shift. Because nothing replaces raw, real and in the moment.

Every business has a version of that.

The content that doesn’t need to explain itself because it just makes people feel something.

Think about the last time you saw someone on social media absolutely losing their mind over a burger. Talking about it, filming it, genuinely unable to believe how good it was. Did you want to try it? Of course you did. That’s not advertising. That’s social proof and it’s worth more than any polished campaign.

For a hotel, it’s the guest who films the sunrise from their balcony and tags you (personally, to me, number 1 is the breakfast. And you wouldn’t believe the amount of places that offer breakfast but don’t have a single photo of it! I know I’m not the only person choosing hotels by the breakfast! Anyway, I digress…).

For a restaurant, it’s that cheese pull video that makes everyone in the comments ask for the address.

For a product brand, it’s the experience it brings that make people go “I want to do that too, let me buy that so I can also experience it”.

This is what UGC does.

User generated content created by real people in real settings that makes your audience feel something and want to act on it.

It’s one of the services I offer for travel, hospitality and lifestyle brands (and pet over @thatfoxredpacoca! Did you forget the office pup?!). Content that feels real because it is.

If that’s what your business is missing, you know where to find me!
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