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Good Season

Content Strategy for Travel & Hospitality Brands

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January 27, 2026

How to Monetise a Podcast: Why You Don’t Need 100k Downloads to See an ROI

This is a post about how to monetise a podcast. If you’ve spent any time researching how to make money from podcasting, you’ve likely been told that you need a massive audience before you can even think about revenue. You’ve…

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Behind Good Season

About Me
Hi, I'm Liv. After 16 years in the music industry I started Good Season, a social media and content agency. This blog is where I share what I know about social media strategy, podcasting and content creation. Whether you're here to learn how to do it yourself or thinking about working together, you're in the right place.

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itsgoodseason

🌎 Content for travel, hospitality and lifestyle brands
📱 Social strategy • podcast • UGC
🎧 Ex-music industry
📍 UK | Working Globally

The barrier to starting a podcast is genuinely low The barrier to starting a podcast is genuinely lower than you might think.

The equipment list is short, most of the tools are free and the main thing you actually need is a clear enough idea and the willingness to hit record.

Even editing could be quite minimal depending on your show format. 

This checklist covers the basics. You won’t need all of it on day one and that’s the point. 

How about recording an episode or two just to see how it goes? No one’s forcing you to publish it, you can do it in your own time. Just remember: starting is the best way of getting better! 

If you’ve been sitting on a podcast idea, this is your sign to finally give it a go!

And if the production side feels like the sticking point, feel free to DM me for a chat.
Two ways to make money from a podcast and both of Two ways to make money from a podcast and both of them work, just not for the same reasons or the same goals.

Most people default to thinking about ads because that seems most obvious. But for a lot of small businesses in so many different niches the relationship-building model is where the real value is.

The podcast becomes the reason someone chooses you over the ten other options they had.

Which type are you building? Or thinking about building?

Drop it in the comments, I’m curious!
Kicking off ☀️ Good Reads, Good Season ☀️ with thi Kicking off ☀️ Good Reads, Good Season ☀️ with this one because it genuinely changed me.

I read The Wrong Way Home by Peter Moore years ago and I still think about it.

Peter Moore travels overland from London to Australia in 1994. In 8 months he travels through 25 countries; some that were genuinely intense at the time (mid/post-war). The Balkans mid-dissolution of Yugoslavia, Iran, Afghanistan during a civil war. On buses and shared taxis with a backpack.

The idea of travelling overland has fascinated me ever since. Wandering through the world slowly, on the ground, actually moving like the locals and really experiencing their culture. 

I wanted to do something like that so badly. I was in my 20s and saving up for that but life, visas and such had other plans. But the dream never really went away.

What I also loved about this book was reading his descriptions of a lot of these countries in the 90s. Some of them are almost unrecognisable now! 

If you’ve ever looked at a map or sat at a train station, an airport, and thought “what if I just kept going”, this one’s for you. I’ll leave the link in my bio.

⭐⭐⭐⭐⭐

Good Reads, Good Season is a (provisionally) weekly series where I share the travel books that have actually meant something to me.

Got any recommendations? Feel free to drop them below!
I think a lot of people hit a wall with social med I think a lot of people hit a wall with social media not because they’re lazy or not good at it but because they’ve been making content that doesn’t feel true to themselves.

Chasing a trend that doesn’t fit.
Copying a format that works for someone else.
Posting just to post.

And the frustrating thing is that the content you push yourself to make out of obligation almost never performs as well as the content you made because you had something real to say.

Audiences feel the difference even when they can’t articulate it.

The most sustainable content strategy is one built around what you actually believe and who you actually want to talk to.

Not what the algorithm seemed to reward last week.
Not what everyone else in your niche is doing.

If social media has started to feel like a chore you resent rather than a tool you use, that’s usually a signal worth listening to. Not to quit, but to get more honest about what you’re making and why.

Remember, there’s an audience for everything! It’s a matter of finding yours with the right strategy. 

What made you want to start posting in the first place?
I spent 16 years in the music industry before I st I spent 16 years in the music industry before I started Good Season. One thing I watched happen over and over again was artists would spend fortunes on PR, playlists and polished content. And then someone would post live(ish) videos of them playing a song in their bedroom and everything would shift. Because nothing replaces raw, real and in the moment.

Every business has a version of that.

The content that doesn’t need to explain itself because it just makes people feel something.

Think about the last time you saw someone on social media absolutely losing their mind over a burger. Talking about it, filming it, genuinely unable to believe how good it was. Did you want to try it? Of course you did. That’s not advertising. That’s social proof and it’s worth more than any polished campaign.

For a hotel, it’s the guest who films the sunrise from their balcony and tags you (personally, to me, number 1 is the breakfast. And you wouldn’t believe the amount of places that offer breakfast but don’t have a single photo of it! I know I’m not the only person choosing hotels by the breakfast! Anyway, I digress…).

For a restaurant, it’s that cheese pull video that makes everyone in the comments ask for the address.

For a product brand, it’s the experience it brings that make people go “I want to do that too, let me buy that so I can also experience it”.

This is what UGC does.

User generated content created by real people in real settings that makes your audience feel something and want to act on it.

It’s one of the services I offer for travel, hospitality and lifestyle brands (and pet over @thatfoxredpacoca! Did you forget the office pup?!). Content that feels real because it is.

If that’s what your business is missing, you know where to find me!
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